Five Essential Things To Know About “Bagvertising”

Mobile advertising has been around a lot longer than smart phones. Retailers have used their customers as mobile billboards for decades, by printing branding messages on their shopping bags. Some shopping bags even become status symbols themselves, rivalling the most popular fashion brands. Bloomingdale’s iconic “Brown Bag” and Tiffany’s trademark blue bag are great examples. Shopping bags from luxury brands like Chanel, Hermes and Louis Vuitton have always carried special prestige.

Recent bans on disposable shopping bags have resulted in even more attention from retailers. The reusable shopping bag now has the potential to be used as an everyday, all-purpose carry-all. Witness the popularity of Whole Foods two-dollar grocery totes, and Lululemon’s little red “manifesto” totes, which are commonly used as second purses. The fact is, people have stuff to carry, they need bags, and there’s intense competition among “bagvertisers” to get all of us to carry their branded bags.

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Topics: Digital Printing

Something Exciting is Coming... (Not Your Typical Messenger Bag!)


































You've NEVER seen a messenger bag or a backpack like this. 
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Rickshaw Bagworks Made a Custom Bag for Peet's Coffee Giveaway Contest


 Coffee-addicts and outdoor-lovers unite! Our pals @PeetsCoffee are asking you to share your outdoor coffee adventures with them on Instagram for a chance to win a Peet’s Travel Pack, featuring a custom Rickshaw Sutro Backpack. This one of a kind bag was made in San Francisco, and is filled with over $400 worth of goodies! 
Tag your photos and videos with #PeetsBoldlyGoes by 9/5 to be automatically entered.


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Share #whatsinyourrickshaw To Win Big!


It's contest time! Post a photo of your daily haul with your Rickshaw bag on Instagram, Twitter or Facebook. Use #whatsinyourrickshaw and tag @Rickshawbags - super simple!

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Topics: Contests., Messenger Bags, american made, #whatsinyourrickshaw,

SF Etsy Pop Up at Rickshaw Bagworks

The Maker Spirit is alive and well at Rickshaw Bagworks, as evidenced by the fantastic turnout for our SF Etsy Pop-Up event last weekend. Rickshaw has been collaborating with the SF Etsy Street Team for two years now in an annual “craft your own” messenger bag project. SF Etsy members create their own “flap” designs, and Rickshaw assembles them into one-of-a-kind messenger bags. The latest round of bags are on display at the Rickshaw Factory Store in Dogpatch through August 15. The project is coordinated by Rebecca Saylor, founder of OodleBaDoodle and team captain of the SF Etsy Street Team. Rebecca is also one of the participants in the custom messenger bag project. I had a quick chat with Rebecca to learn more about her maker spirit.

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Topics: made in sf, SF Etsy

introducing the new duo pannier

After thousands of miles of testing, Rickshaw Bagworks is finally launching their long-awaited bicycle panniers. Rickshaw's new Duo Pannier is a double-sided design that mounts over the top of a standard rear cargo rack. "Our friends have been asking us for panniers ever since we started the company seven years ago," says Rickshaw founder and bag designer, Mark Dwight. "Our design is intended for everyday urban commuting, but I've put it to the test on my last three 500-mile rides from SF to LA, and it has worked perfectly for my style of credit-card touring."

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#Mightymom photo contest

 

Post a photo of your mother on Instagram, Twitter or Facebook, and tell us why she is a mighty influence in your life. Use #MIGHTYMOM and tag @Rickshawbags on Instagram and Twitter, @Rickshawbagworks on Facebook.

What do you win?

All submissions are entered into a drawing and winners get a free limited edition spring utility pouch with a $25 gift certificate.* Three lucky winners will be notified via direct message with instructions for retrieving there prizes on May 15th.  

HAPPY MOTHER'S DAY!

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#RickshawBikes to win big!

May is National Bike Month! Show the world your love for that trusty steed by posting a photo of yourself and your bicycle with #RickshawBikes on Instagram, Twitter, and Facebook.  All submissions for the week will be entered in a drawing for a free Michael Werts designed Bike to Work Musette containing a $25 gift card! Drawings will be held every Thursday until June 6th.  Winners will be notified through direct message.  Happy riding and hashtagging! 

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Form, Function and Footprint

The “3-F’s” of Product Design for the New Age of Sustainability

Design has become an essential component of most serious product development efforts. The notion that “Good Design is Good Business” is widely accepted and practiced today (though there are many notable exceptions). Technology has helped meld aesthetic design with functional engineering, and made the translation to physical products much more graceful, efficient and cost effective. It’s hard to imagine there was considerable debate about “form versus function” when I was graduating from college in the early ‘80’s – a time when “design” was often dismissed as a frivolous expense and “industrial designers” were largely regarded as “stylists” – disdained by engineers and dismissed by senior executives. Today “and” has replaced “versus”, as Form and Function have become the strategic twins of modern product development.

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Topics: Form. Function. Footprint, custom design

Instagram Easter Egg Hunt

Check out our Easter Egg Hunt!  Follow @Rickshawbags on Instagram and keep your eye out for cleverly placed Easter Eggs in our photos.  There are ten eggs total.

Email us with a list of your finds.  Tell us which photos and where the egg is within the photo.  You’ll receive 10% off  for each egg you find AND entered to win a free bag.*

The more eggs you find, the greater the discounts!

Hunt ends April 20th.

*discount limited to 50%, and discount codes will be sent within 2 business days.  Drawing winner will be announced 4/18.
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Topics: Instagram

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